It (pronounced "twice you") was launched when Jamie Hunt, a former professional triathlete, turned his passion for sport into an obsession with high-performance fabrics. Hunt set up it with Australian retail guru Clyde Davenport (founder and former owner of Davenport Industries) and marketing specialist Aidan Clarke in Melbourne, Australia, in 2005.Originally a specialist running and triathlon brand, it has grown into the world's most technologically sophisticated sportswear company, driven by its relentless pursuit of improving human performance.2XU clothing has been proven by independent scientific research to bring real physiological benefits to athletes of all abilities. Supported by Mo Yue Hennessey of Louis Vuitton (LVMH), 2XU is sold in more than 70 countries/regions around the world. Order online at 2xu.com and use 2XU promotions on all products with verified 2XU Coupons, Coupon Codes and deals. Hotdeals.com offers various 2XU Discount Codes and deals online, especially on holidays. Find out more about 2XU products and promotions online.