Baze is especially working to ensure healthy vitamins and other beauty products for every human which can be personalized according to needs. They have a specialised team of researchers who dedicate much of their time on research as to what products suit the people and give the health a boost. They entirely depend on vegan items to manufacture their products and do not harm any animal. Their main aim is to derive all products from herbs and leaves and provide a healthy living to all. One of their main speciality was opti3 launched in 2003. Recently, their Vitamin D3 supplement and Omega 3 supplements have gained popularity as they have shown guaranteed positive health benefits.