In the strive to make things modern, many people leave behind the past entirely, discounting what is great about what has worked in favor of progress. Fossil, on the other hand, is a company dedicated to maintaining the classic, vintage design of the past and incorporating it into an updated look. They focus on functionality and authenticity while creating watches and other lifestyle apparel. Check out not only their watches, but also their great selection for men and women of handbags, wallets, jewelry, sunglasses and so much more. Their website also has a place for specialized gifts and items that are on sale, virtually guaranteeing that you'll get everything for everybody on your list. You'll also see how Fossil encourages great customer service through their interactions with customers like you, by keeping up on a blog, hosting contests, and even requesting your snapshots of their products to feature on their site.