Fromm calls their warehouses a fulfillment center because the entire process is performed from start to finish – the inventory comes from the manufacturer and is shipped directly to the customer. Fromm is a construction company. Bold betting is their job, they get energy from inventing customers. Here are some of the innovations pioneered by Amazon, who are always looking for the next one. They have launched a number of projects in the UK to help increase the income, impact and productivity of their small businesses, tech start-ups and content creator communities, provide practical support and make their success a focus of attention.