Lidl is a leading UK based supermarket chain. The chain boasts of over 150 stores in the UK. The company over the last couple of years has seen a great increase in sales and customers, this is due to the wide array of goods and services they have to offer including their recent additions such as an in store bakery and an award winning deluxe brand. The supermarket chain has maintained its steady rise due to offering what is considered one of the fastest shopping experiences, they have a contactless payment system and all a customer or shopper has to do is just wave their credit cards over the payment machine and their good are paid for in seconds. Lidl also has very easy check out services and return policy. The customers are guaranteed that all the products found at the stores are fresh and that they will also get the best deals possible.