In 1974, MagazineLine was launched by Irv Lesher who tried to give college students a break. He believed that granting them a discount on magazine subscriptions would be beneficial to both the students and the magazine suppliers. And so their parent company that was called American Collegiate Marketing before came into being. Today, they still insisted on selling discounted magazine subscriptions on the internet to students, teachers, and just to everyone in the USA and their promise to supply superior service was growing stronger than ever. MagazineLine’s call center is still situated in the business headquarters that is just right down the hall from the President/CEO.