Mincers's success is directly related to customer satisfaction. On July 19, 1948, Mincer opened the door to the University of Virginia and the Charlottesville community. At that time, Mincer was a Mincer humidifier selling cigarettes, cigars, pipes, and tobacco and smoking accessories. Mincers was originally under the atrium of Michaels Bistro in the UVA corner. Mincer's founder Robert W. Mincer and his wife Clara P. Mincer have created high-quality products for regular customers. Due to lower smoking rates and reduced demand for smoking accessories, it phased out smoking products and renamed it sports clothing at the University of Virginia Mincer. It sold many different items, left good notes and eventually tried to learn from his success. For some time, Mincers was the largest record retailer in Washington DC and Raleigh, North Carolina.