Net32's mission is to empower dentists to run healthy businesses using technology and world-class services. That was in 1996, when their founder Dr. Pat Cassidy, his wife Donna and their three children were on their way to a family vacation in the mountains of North Carolina. Pat and Donna decided to choose a "winner" from the three new business ideas they came up with, while the children took turns harassing each other. The store was established to promote dentists. Dr. Cassidy believes that if they share their knowledge, experience and what they have learned, they will improve. At the heart of Net32 are dental supplies and their community centers, around buying, nursing and using dental products, with over 22,000 product reviews and over 2,000 dentists' comments on suppliers.