RareSeeds, launched in1998, is located in Sonoma County, CA, in the beautiful town of Petaluma. RareSeeds has carried one of the largest selections of seeds from the 19th century, including many Asian and European varieties. The company has become a tool to promote and preserve their agricultural and culinary heritage. The company and seeds have been featured in The New York Times, The Associated Press, Oprah Magazine, NPR, Martha Stewart, The Wall Street Journal, and many others. Gardeners can request a free color catalog. Their catalogs now distribute to more than 700,000 gardeners nationally. There are two books named The Heirloom Life Gardener in 2011, and The Baker Creek Vegan Cookbook in 2012, which are about heirloom vegetables and their work with seeds and food.