Scrapbook was founded in 1999 by Jill Davis, a professional newspaper cutter. She believes that creative work has brought meaning and joy to her life. So, as founder Jill Davis put it, Scrapbook is keen to give handmade beauty and meaning. In the digital age, where technology is ubiquitous, it seems that people rarely do things themselves anymore. Yet it is in this day and age that handmade things are more important than ever. Handmade can make people happier and healthier. Scrapbook's site, crapbook.com, is now the world's most visited papermaking shop, visited by tens of thousands of craft enthusiasts every month. Motivating people around the world to fall in love with handmade, Scrapbook has been working on that. For Scrapbook workers, the shopping experience is always a priority, and making customers feel good is always the most important thing.