About Sporting Smiles
Founded in 2009, Sporting Smiles is located in Brookfield, Wisconsin, and its main goal is to help individuals protect their smiles. Their founder, Evan McCarthy, notes that many people cannot afford high quality dental products because of the high cost. These high prices are due to the fact that custom dental and orthodontic guards and retainers are only available through dentists and have significant indirect costs. He set out to develop a process to create custom dental products at a more affordable price while still maintaining the quality of the dental laboratory. By working directly with the laboratory to eliminate intermediaries, Sporting Smiles is able to provide their customers with high quality custom products at the lowest possible price.