Since founders Robin Chase and Antje Danielson decided to bring European ride-sharing ideas to North America. Now, thanks to a member-driven user experience, a focus on innovative technologies, and an amazing team of car-sharing enthusiasts, ZipCar is redefining how the world views alternative transportation. Car-sharing doesn't seem like a complicated idea, but Zipcar has been a leader in car demand for a reason, not just by reducing the number of cars, reducing traffic congestion and pollution, but also by working to find sustainable solutions. This idea is very important, like the mission of Zipcar: to enable simple and responsible urban living—a future filled with more car-sharing members than car owners in major cities across the globe. It does this every day by: Delivering on-demand vehicles that support environmental sustainability, Helping members save time, hassle and money in their everyday transportation, and freeing up city space through strategies that consider campus, urban, residential, commercial and city planning needs.