Their diverse product line continues to grow and now includes lighter accessories, butane multipurpose lighters, men's and women's fragrances, lifestyle accessories, eyewear and outdoor enthusiasts. There are many Zippo collectors around the world. Companies around the world continue to use Zippo lighters as advertising and promotional tools. These "advertiser" lighters continue to be collectors' favorites. Perhaps one of the greatest influences on collecting is Zippo’s links to pop culture, Hollywood, Broadway and the music industry. Over the years, their lighters have appeared in more than 2,000 movies, stage plays and television shows. In a world where most products are disposable or offer limited warranties, their lighters are still backed by their famous lifetime warranties.