About TOMS UK
On a trip to Argentina in 2006, Blake Mycoskie, founder of U.S. Tide Brand TOMS UK, witnessed the difficult situation faced by local children when they were growing up-children did not even have shoes to protect their feet. In order to provide help to children, BlakeF California established TOMS UK, and promised that every time customers buy a pair of shoes, it will give a new pair of shoes to children in need. A simple idea developed into a powerful business model. In 2008, it started a donation program in China. In order to give more help to remote areas, it integrates more services such as medical treatment, teaching and encouragement with the "One for One" project, resulting in more long-term and effective large-scale charity projects. In this way, more children can receive their shoes, at the same time; they can also get more professional and comprehensive help.